It sounds like Cat Stevens on the Liberty Mutual "Doing The Right Thing" commercial.It isn't.The song is called "Amen,Omen."It is by the American singer songwriter Ben Harper.At a full length live performance,it was about seven minutes long,and close to six minutes long in the studio version.
Another hidden gem was uncovered for us by advertising.
"Responsibility:What's your policy?" is the compelling slogan for the Liberty Mutual commercials.Congratulations to the Boston ad agency Hill Holliday and the company for this effective corporate communications effort.It has generated thousands of positive emails from viewers.
The commercials are part of the company's "The Responsibility Project."It was conceived in 2005 when the firm made a push to become a top five insurer,instead of a top ten.According to insurance company rating firm A.M. Best,they have achieved that goal,being the third largest property casualty insurer in the U.S. as of 2010.
"The Responsibilty Project" also incudes a website with short films on the responsibilty theme as well as discussion videos and tips on property and casualty topics,along with the company's philanthropic efforts.NBC Universal has partnered with Liberty Mutual on the project,which Liberty Mutual says reflected the company's strong existing corporate culture.
The commercials may be viewed on YouTube.Ben Harper's music is widely available on the web.
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