After The Fray's charming acoustic guitar and drum national anthem,the NCAA Championship basketball game was trending downhill,though with some blips of excitement.The Kentucky Wildcats seized control early and made it clear they likely wouldn't relinquish it to the Kansas Jayhawks.The game started too late to begin with-9:23 Eastern.Despite a football style crowd of 70,000 screamers in the New Orleans Superdome,the air was gradually being let out of the broadcast balloon.
Sponsors of the CBS telecast included SABMiller PLC;Capital One Financial;AT&T;Chrysler;General Motors;Daimler Benz;Liberty Mutual;Nissan Motor Company Ltd.;Coca-Cola;and TD Ameritrade.The initial audience was no doubt of exceptional size,but one can see how it may have trailed off considerably before too long,depriving these firms of many of their highly desired eyeballs.
Kansas made a late run,but number one-ranked Kentucky won 67-59 for the team's eighth national championship.
Showing posts with label Liberty Mutual. Show all posts
Showing posts with label Liberty Mutual. Show all posts
Monday, April 2, 2012
Sunday, February 26, 2012
Who Sings On The Liberty Mutual Commercial
It sounds like Cat Stevens on the Liberty Mutual "Doing The Right Thing" commercial.It isn't.The song is called "Amen,Omen."It is by the American singer songwriter Ben Harper.At a full length live performance,it was about seven minutes long,and close to six minutes long in the studio version.
Another hidden gem was uncovered for us by advertising.
"Responsibility:What's your policy?" is the compelling slogan for the Liberty Mutual commercials.Congratulations to the Boston ad agency Hill Holliday and the company for this effective corporate communications effort.It has generated thousands of positive emails from viewers.
The commercials are part of the company's "The Responsibility Project."It was conceived in 2005 when the firm made a push to become a top five insurer,instead of a top ten.According to insurance company rating firm A.M. Best,they have achieved that goal,being the third largest property casualty insurer in the U.S. as of 2010.
"The Responsibilty Project" also incudes a website with short films on the responsibilty theme as well as discussion videos and tips on property and casualty topics,along with the company's philanthropic efforts.NBC Universal has partnered with Liberty Mutual on the project,which Liberty Mutual says reflected the company's strong existing corporate culture.
The commercials may be viewed on YouTube.Ben Harper's music is widely available on the web.
Another hidden gem was uncovered for us by advertising.
"Responsibility:What's your policy?" is the compelling slogan for the Liberty Mutual commercials.Congratulations to the Boston ad agency Hill Holliday and the company for this effective corporate communications effort.It has generated thousands of positive emails from viewers.
The commercials are part of the company's "The Responsibility Project."It was conceived in 2005 when the firm made a push to become a top five insurer,instead of a top ten.According to insurance company rating firm A.M. Best,they have achieved that goal,being the third largest property casualty insurer in the U.S. as of 2010.
"The Responsibilty Project" also incudes a website with short films on the responsibilty theme as well as discussion videos and tips on property and casualty topics,along with the company's philanthropic efforts.NBC Universal has partnered with Liberty Mutual on the project,which Liberty Mutual says reflected the company's strong existing corporate culture.
The commercials may be viewed on YouTube.Ben Harper's music is widely available on the web.
Sunday, February 20, 2011
Insurance CEO Tackles Inflation
Edmund "Ted" Kelly,CEO of privately held insurer Liberty Mutual Group,sees high single digit inflation in the 2014-15 time frame.We're in hard assets such as oil and gas,mining and minerals to protect ourselves.
Cheap money is pumping up the financials and making credit too available,and we're concerned about it.
We very much like China,Vietnam,Thailand,Brazil.We're strong on the Iberian Penninsula-Spain and Portugal-as well as Turkey and Poland.What we have seen in China is a remarkable ability to manage the economy,Mr.Kelly noted.
Liberty Mutual does not intend to go public anytime soon,in light of commercial insurers cutting prices recently,which tends to devalue insurance company stock.
Cheap money is pumping up the financials and making credit too available,and we're concerned about it.
We very much like China,Vietnam,Thailand,Brazil.We're strong on the Iberian Penninsula-Spain and Portugal-as well as Turkey and Poland.What we have seen in China is a remarkable ability to manage the economy,Mr.Kelly noted.
Liberty Mutual does not intend to go public anytime soon,in light of commercial insurers cutting prices recently,which tends to devalue insurance company stock.
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