Showing posts with label Tumblr. Show all posts
Showing posts with label Tumblr. Show all posts

Tuesday, May 28, 2013

Inside the Deal:Should Yahoo Buy Tumblr

Yahoo is purchasing blog site Tumblr for 1.1 billion dollars.Should it be spending so much on a site that has made so little money?Tumblr is a platform that has revenue of only 13 million dollars.Is Yahoo crazy or something?
CNBC's Jim Cramer says Yahoo is buying relevance.Tumblr has the demographic 18-34,which Yahoo lacks now.Yahoo could use anything that shows it has a pulse.It's TV of the future.Budweiser,McDonalds and Procter and Gamble will advertise on Tumblr.
This is about mobile.They're getting an immediate plug-in into mobile,as 50% of Tumblr connections are on mobile.It gives Yahoo a massive footprint.It's a very smart move.
This is a new generation of leaders at Yahoo.You can't look at the past;this makes a lot of sense,according to Chris Cunningham,CEO of Appsavvy.We're talking about Yahoo.I predict a richer,more appropriate,user-centric vision.
Tumblr is not a tradtitional tech company,but a user compant that has a huge adult audience.Tumblr is cool,it's edgy.It makes sense.They're gonna work on the inappropriate content.Tumblr is a phenomenal company.Their road map,their vision stays on tap.
Yahoo CEO Marissa Mayer said we have a global audience of more than a billion people with the addition of Tumblr.They get 24 billion user minutes a month.As we promised,we are not gonna screw this up.
Yahoo is increasing its New York presence,leasing four floors of the former New York Times headquarters building.
Yahoo,Inc(YHOO)

Tuesday, April 30, 2013

Cybersecurity Innovator:Impermium Corporation

How do we protect ourselves on the Internet?To a large degree,it's the websites we rely upon that need to take care of us,according to Mark Risher,co-founder and CEO of cybersecurity gatekeeper Impermium Corporation.They need to look very broadly,not just at the password.How is she doing?What computer is she utilising?
We have to look at all the accounts and potential invaders.There has been a widespread increase in attacks.The hackers can act with impunity from anywhere in the world,and we're just gonna see more of them.Public broadcaster National Public Radio and asset manager BlackRock are among the recent victims of cyber attacks.
Impermium provides security for more than 300,000 websites worldwide.Tumblr,Pinterest,ESPN,CNN and The Washington Post are among their clients.The company uses social reputation to identify the actor behind each transaction.
With its Social SIGINT data set,the firm uses intelligent algorithms to identify threats.Malicious users look differently;visit different sites;come from different parts of the Internet;and behave differently,Impermium says.Social rep collected from its more than 300,000 sites provides invaluable insight into both known and emerging threats.
Impermium is backed by leading venture capital firms.
BlackRock,Inc(BLK)