Is The Weather Channel embarked on a serious effort or a publicity stunt by naming winter storms this season?So far,no one else is acknowledging the practice or the names.
The National Weather Service has forbidden its employees from using TWC names for winter weather systems.In a statement,the NWS said it has no opinion about private weather enterprise products and services.A winter storm's impact can vary from one location to another,and storms can weaken and redevelop,making it difficult to define where one ends and another begins.While the NWS does not name winter storms,we do rate major winter storms after the fact.
TWC competitor AccuWeather complained that we are concerned about the lack of strict criteria with naming winter storms.TWC lists its criteria as being 1.an event that involves snow and ice and/or extreme temperatures or wind;2.that significantly affects travel;3.and that the network thinks people need to know about.
TWC winter weather expert Tom Niziol said that an organized system of naming winter storms will raise public awareness of the weather system and make it easier to track its progress and plan ahead.If we can hashtag a storm with a name,that leads to a one-stop shop to exchange information about a storm.
He predicts 6-8 named winter weather events for the season.They have already named two storms,however,and it's only November-not even winter yet.
In Germany,naming storms has gone even further.There,people and companies pay for naming rights to weather systems.The Weather Channel's naming venture may seem more fiasco than forecasting to many observers.It will be interesting to see if the iconoclastic project makes them more the subject of ridicule than enhances their credibility as a leader in the field of meteorology.
The Weather Channel is co-owned by NBC Universal;Bain Capital;and The Blackstone Group,L.P.
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