Friday, November 30, 2012

MasterCard Conducts Holiday Campaign For SU2C

MasterCard(R) is conducting its Click And Be Generous(TM) campaign to aid Stand Up To Cancer(TM).Between now and December 31,for any online purchase made with a debit or credit MasterCard,MC will donate 1 cent to SU2C up to 2,000,000 dollars.This includes bill payments.So far,MC has donated about 600,000 dollars to the charity through this campaign.
In a TV promo,actor and SU2C ambassador Ty Burrell surprised a woman who had unknowingly contributed to the fundraiser by using her MasterCard.Burrell is best known for his role as Phil Dunphy in the ABC sitcom "Modern Family,"winning an Emmy Award for it in 2011.
SU2C is a program of the Entertainment Industry Foundation.Funds raised are dedicated to accelerating groundbreaking research that will get new therapies to patients quickly and save lives now.By rallying the entertainment industry,the program raises awareness and builds broad public support for the effort.

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