Untold amounts of information,or big data,is cascading into corporate storage every day.Big data is a pretty dramatic change for the software industry,according to Ann Winblad of the venture capital firm Hummer Winblad Venture Partners.Ninety percent of the world's data has been produced in the last two years.All of the companies have to find ways to process and organize big data.
Hewlett-Packard is getting into the business by paying 10.3 billion dollars for big data specialist Autonomy Corp,PLC.These big data experts are high gross margin businesses.Facebook is big data.These are big stakes,to own this software stack.
The most robust area for venture capital was software.Where there are changes,innovators come to the rescue of the incumbents.Without new tools,you cannot use big data.We're funding a number of start-ups that are developing tools to use this data,and there is a strong market for them,Ms.Winblad ascertained.
Autonomy,the HP acquisition target,is a British-listed firm that was founded in 1996.It offers an infrastructure platform for understanding human-friendly data.Its meaning-based computing recognizes patterns and concepts in email,documents,videos,phone calls,and so on,with applications in such fields as governance and marketing.Eighty percent of such data went unused in the past.
In the U.S.,Autonomy Corp,PLC trades on the over the counter pink sheets under the ticker symbol AUTNF.
Hewlett-Packard(HPQ)
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