Coke Continues Health Push

Coca-Cola is continuing its healthy lifestyle marketing campaign.Coke understands what Americans need today,and is there to meet that need,not just peddle random products.With its signature brand,Coke is offering both low calorie options Diet Coke and Coke Zero,and Coke portion-control cans.
Coke is even introducing a new,all-natural no-calorie sweetener.Rebiana is derived from the stevia leaf and is part of the sweetening for 50-calorie Sprite Green and 10-calorie vitaminwater10.Coke says that,for nearly every beverage brand it sells,it has developed a low or no-calorie alternative.In the U.S. alone,it offers more than 650 sparkling beverages,water,juices,teas and sport drinks.People want variety and choices in all the beverages they drink,the company believes.They have committed themselves to continually providing a variety of options that help people make the right choices for themselves and their families.
Coke has set up a website for this campaign at www.livepositively.com

Coca-Cola Takes Health Tack

Coca-Cola says it is taking steps to help Americans realize their health goals.First,it is adding calories per serving and servings per container information on the front of all U.S. packages.To further help people manage their caloric intake,Coke is introducing 90-calorie slim cans in 2010.The company also points out that,since 2006,Coke has not sold full-calorie sparkling beverages in schools,in accordance with national school beverage guidelines.Since that time,total beverage calories in schools have decreased more than 58%,Coca-Cola reports.
All that being said,Coke goes on to admit that they know more needs to be done.Childhood obesity,and obesity generally,are major health concerns in America today.