What Kraft Offers

Kraft Foods offers value with some of its products.We give value to the consumer with products such as Kraft cheese singles and mac and cheese,Ms.Rosenfeld believes.Kraft Velveeta cheese is a staple of backwoods cabins.I certainly think the economic stimulus plan is a step in the right direction,the executive stated.Kraft Foods is a holding of Warren Buffett's Berkshire Hathaway.It was spun off from tobacco titan Altria Group.

Kraft Prices Competitive

I feel very good about our prices relative to our competition,Irene Rosenfeld said.Our prices are up significantly in response to the high input costs,but we do expect to see our volume growth improve from Q2.Our stock has been hit less than many stocks in the Dow and the S and P 500.If we can continue to do what we do well,then our stock will follow,the Kraft CEO predicted.

Kraft Foods Keeping On

Consumers are eating at home more now,which helps Kraft Foods,CEO Irene Rosenfeld points out.We really haven't seen a significant effect on our products.The recession has been a boon to our business.I've been very pleased with the ability of our brands to hold up against the private labels.They are iconic brands,Ms.Rosenfeld noted.Nabisco,for instance,competes with store brand cookies and crackers.