Wallenda Shares Secrets of His Tightrope Success

Aware of the big Chicago crowd of 50,000 below him Sunday night as he broke the world record for highest incline of a tightrope walk,Nik Wallenda welcomed their presence.He is used to such throngs,he explained to a global audience.The crowd somehow builds confidence in me.*
Wallenda,35,heir to the family legacy in acrobatics that dates back over 200 years,admitted to concern about wind,however.Even hearing light winds is extremely intimidating.I trained immensely in Sarasota,Florida.Clearly,it paid off.I felt confident and was able to make it across here.*
The two feats involved walking up a cable from the Marina City West Tower to the Marina City East Tower at a steep incline,then taking a shorter walk over a thinner wire blindfolded.Doing that with seemingly minimal effort,he broke a second world record-for highest blindfolded tightrope walk.A pinger set up at the last minute at the other end of the cable definitely helped,Wallenda said.*
After the Grand Canyon walk,I knew I had to train five times harder,the high wire expert continued.I went to my knees that time and thought I might have to grab onto that wire.*
The Discovery Channel telecast had an audience in more than 220 countries and territories.There were tweets about it coming in from Columbia,Brazil and Spain,as well as posts on Facebook and Instagram.Appropriately enough,Allstate Insurance was one of the live broadcast's sponsors.*
For an encore,Wallenda is planning to recreate his great grandfather Karl Wallenda's crossing of a gorge in the state of Georgia on the 45th anniversary of the stunt,including performing two headstands in the process.*
Allstate(ALL),Discovery Communications(DISCA)

Hasbro Gets Consumer Wants

At toymaker Hasbro,immersion is the central feature of today's marketplace.Immersive motion pictures and television immerse people in brands,says CEO Brian Goldner.Hasbro employs enhanced licensing for its toys and video games.It can go all around the world.
The world is rectangulars;it's all about screens.People want to experience a brand immersively,and the consumer is willing to pay for that experience.
We develop scripts,but don't invest in our films.A film based on the Battleship game is upcoming.
Our business internationally is accelerating,especially in the emerging markets.We're moving toward being a 50-50 developed/emerging markets business from a 60-40 business.We're in China and Brazil,but Russia is our fastest growing market year over year,Mr.Goldner indicated.
Founded as a school supply manufacturer in 1923,Hasbro today is a branded play company providing children and families worldwide with a broad range of immersive entertainment.Its brands include Transformers,Playskool,Monopoly,Nerf,Littlest Pet Shop and G.I. Joe.
Hasbro has also entered into a multi-platform joint venture with Discovery Communications,The Hub.It is basically a cable channel featuring Hasbro brands and old TV series,along with an interactive website from which you may purchase and gift Hasbro products.
Hasbro(HAS),Discovery Communications(DISCA)