Facebook is acquiring mobile messaging service WhatsApp for 19 billion dollars.It is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for it.It works with Android,iPhone,BlackBerry,Windows Phone and Nokia.It may also be downloaded to your PC via DownloadApper.com.There is a nominal subscription charge of one dollar a year.The Mountain View,California company was founded in 2009 by CEO Jan Koum and Brian Acton.*
CNBC's tech analyst John Fortt commented on the move,saying we're in this interesting land grab period for mobile and social.Facebook CEO Mark Zuckerberg spent 10% of his company for this.That's a lot.It has no revenue raising opportunity.Its users are mostly in the emerging markets and are not willing to pay much more.It's gigantic.A couple of bucks a year in some of these countries is a lot of money.
I don't say it's a bad move.It's a move to increase scale,to take out a potential competitor.Facebook and WhatsApp have it cut out for them to scale it and make it succeed financially.There are lots of different ways to look at the strategic value of something like this,and we won't know for a couple of years how good it was.Facebook investors never got to go to WhatsApp and look into it,Fortt pointed out.*
His colleague,CNBC Contributor Jon Steinberg,added that the rules have changed,and you have to take bold moves.WhatsApp is way bigger than Twitter.With this move,Facebook is now diversified.
Everyone in the Valley has been talking about this company for months.Everybody wanted to buy this company.Shareholders should bear in mind that Zuckerberg made a good move that was an expensive move,but they should be glad they have a CEO willing to take bold action in a rapidly changing field.*
Facebook might not make much money off the move initially,but that doesn't mean they had a choice if they want to stay in the big leagues of mobile and social media.*
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