Thursday, April 21, 2011

Public Health:A Region Faces Cancer Together

An innovative medical/media partnership has formed in central Pennsylvania.Its goal is to educate the public about cancer,bringing in-depth information and resources to bear on this chronic disease.
Facing Cancer Together launched this month.It is an interactive,community education partnership of WellSpan Health,PinnacleHealth,Lancaster General Health and WITF Public Media,Harrisburg.Research-based,the project aims to improve knowledge and change behaviors about cancer.
Through original productions for television,radio and print,as well as interactive web resources,the project will inspire and guide honest conversations about the many aspects of the illness for patients,caregivers and survivors.
Facing Cancer Together will also invite other regional cancer care organizations to participate.It is designed to evolve over the nine months of the initiative based on audience needs and feedback.
Dr.Ronald Hempling,M.D.,director of oncology services for WellSpan Health,said they are excited to be a partner in this project which will highlight the depth of services available in the region.
WellSpan Health is an integrated health care system for the people of southcentral Pennsylvania and northern Maryland.Anchored by York and Gettysburg Hospitals,it includes many physician practices and outpatient facilities.Pinnacle Health and Lancaster General Health are similar organizations in greater Harrisburg and Lancaster,respectively.
The project's comprehensive website is at facingcancertogether.witf.org/ It takes a few minutes to load.There is also a Facebook page for it.

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