Tuesday, August 19, 2008

NBC and GE

We need to embrace one another,Jeff Zucker,CEO of NBC Universal,said of his network and its parent company, General Electric(GE).We've had a very active 16 months in trying to reshape NBC Universal.The fact is,Jeff Immelt,CEO of GE,has been very clear that NBC is a very important part of GE.When the pipes work,there's nothing like it.Nobody has spent more on the media space than GE has on NBC Universal the past 16 months,Mr.Zucker revealed.Telemundo,the Spanish language network,remains an incredibly important part of NBC-U.It's been harder than we thought it would be to develop it.We need to continue to improve there,but I'm confident that will happen,Mr.Zucker asserted.

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