Brokerage Inks Big Golf Sponsorship Deal

I think it's time to pause,said Charles Schwab,founder of the famous retail brokerage that bears his name.We've had nothing but three to four years of an improving market.My own view is,a core part of your portfolio should be in index funds,and then have a portion in active management.My favour is for small cap stocks.*
The Charles Schwab brokerage has signed a 20-year sponsorship deal with the PGA's Champions Tour,which affords professional golfers ages 50 and above a chance to continue their careers.What could be the motivation for signing such a long agreement?We love the content of golf,Mr.Schwab explained.There are 26 Champions Tour tournaments each year.It's an opportunity to take our clients to a tournament and even for them to play in a pro-am tournament.It's not only advertising,but establishing a relationship with our clients.*
Notable golfers such as Bernhard Langer,Fred Couples and Miguel Angel Jimenez currently participate in the Champions Tour.*
There are a lot of similarities between investing and golf,and we get to communicate that,Mr.Schwab added.*
Charles Schwab Inc(SCHW),iShares Core S&P Small-Cap ETF(IJR)