A most effective use of the nostalgia theme was employed by KFC in its Chunky Chicken Pot Pie commercial,blending classic soul music,hair styles and a treasured automobile.The song is called "Time To Get Down" and was recorded by the O Jays for their "Back Stabbers" album on PIR(Philadelphia International Records)."Some things never go out of style,"the ad says-among them,this fine example of Philadelphia soul.It is the ultimate cool.
As part of the promotion,KFC held a "Bring Back a Classic" photo contest on its Facebook page,in which entrants were to submit a nostalgic photo from the 1970s-or a photo that evoked that era.The winner will be awarded a vintage 1970 bright red Dodge Charger,which is featured in the commercial along with the period attire and hair styles.
The African American actor in the commercial is Cornelius Smith,Jr.,who appeared in the soap opera "All My Children" as Frankie Hubbard.
The O Jays album is still available on amazon.com and the song is featured on iTunes and YouTube.The O Jays are performing to this day.
KFC is a subsidiary of Yum Brands(YUM).
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