After The Fray's charming acoustic guitar and drum national anthem,the NCAA Championship basketball game was trending downhill,though with some blips of excitement.The Kentucky Wildcats seized control early and made it clear they likely wouldn't relinquish it to the Kansas Jayhawks.The game started too late to begin with-9:23 Eastern.Despite a football style crowd of 70,000 screamers in the New Orleans Superdome,the air was gradually being let out of the broadcast balloon.
Sponsors of the CBS telecast included SABMiller PLC;Capital One Financial;AT&T;Chrysler;General Motors;Daimler Benz;Liberty Mutual;Nissan Motor Company Ltd.;Coca-Cola;and TD Ameritrade.The initial audience was no doubt of exceptional size,but one can see how it may have trailed off considerably before too long,depriving these firms of many of their highly desired eyeballs.
Kansas made a late run,but number one-ranked Kentucky won 67-59 for the team's eighth national championship.
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