The Christmas shopping season isn't just significant for gift sellers;but for grocers as well.Wal-Mart,for instance,thinks it is so important that it took on Safeway in a newspaper circular.Wal-Mart claims that a comparable basket of non-meat/non-produce frequently purchased items is 25% less expensive at their stores than at Safeway's.
Wal-Mart says it compared the average national prices for 244 items at their respective stores every week beginning September 25.Besides this aggressive tactic,Wal-Mart is making a pledge to match any local competitor's price in a printed ad for an identical product.
On the other hand,Safeway offers considerable discounts to holders of its Club Card,which were probably not taken into account by Wal-Mart.The Safeway Club Card is free and is issued upon the filling out of a brief application.
In China,Wal-Mart is opening smaller stores to serve lower income small town and rural residents.
Wal-Mart(WMT),Safeway(SWY)
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