Inside Media:The Power of a Network

Jeff Zucker,CEO of NBC Universal,has been reviewing the first week of his network's Olympics coverage.It's been a great week for NBC Universal,Mr.Zucker concluded.The ratings have been terrific.Advertisers have asked to be let into the party.The great story is,this shows the power of network television.The pipes work.If you put on programs people want to watch,they'll show up.NBC paid 900 million dollars U.S. for exclusive access to the games.We've been able to bottle that excitement since the opening ceremony.NBC-U is providing 3600 hours of coverage,75% of it live,over its seven networks.