Focus on China:The Coca-Cola Connection

Coca-Cola CEO Neville Isdell sees the Beijing Olympics as a long term branding opportunity.China is our fourth largest market,he said.We're using this to communicate with the Chinese people.Coca-Cola(KO) sponsored the torch relay,which was a huge success in China.The Chinese drink 24 Cokes a year,but they will eventually drink 150 a year.We see greater growth from teas and coffee,as well as Minute Maid juice,the CEO predicted.