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Tuesday, March 11, 2008
Lincoln Gets Attention
Under the guidance of Jim Farley,Ford's chief of global marketing,communications and U.S. sales,the Lincoln brand is getting a lot of attention.Mr.Farley,who came to Ford after 17 years at Toyota Motors(TM),hopes to make Lincoln a global luxury brand along the lines of Lexus,which he developed at Toyota.The Lincoln Town Car is to be replaced this year with the MKS sedan,which features a new bow-wave grille,a large 18.4 cubic foot trunk,the Sync voice activation system developed with Microsoft(MSFT),a capless fuel filler,adaptive cruise control and a heat-sensing entry keypad.Future Lincoln vehicles will utilize EcoBoost engine technology,which uses turbocharging and gasoline-injection to improve performance and fuel economy.
Labels:
EcoBoost,
Ford Motor Company,
Jim Farley,
Lincoln,
Microsoft,
MKS sedan
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