Luxury goods retailer Coach was severely punished by an earnings miss recently.Although net sales and earnings rose 4% on the year,they fell 2% in the US.The holiday season was challenging for the chain as competition has heated up from the likes of Michael Kors.
Kors is a relatively young enterprise in comparison to the more mature Coach.It has more potential for growth in the developed world.While Coach has more than 800 stores,Kors has only 237.Plus,the American designer's business is more diversified,selling clothing as well as shoes,handbags and accessories.It is better positioned to be a lifestyle brand.
On the other hand,Coach is concentrating on expanding Asian operations at the moment,which is capital intensive.Even so,margins are stable.Once those costs have been absorbed,the company stands to do well from emerging Asia and its upward mobility.
As well,the spending patterns of Asia are different.The Asian stores will prosper more at the Asian New Year season than at Christmas.That means the earnings for Q1 may be enhanced significantly.Wall Street docked Coach stock 15% in a knee jerk way,failing to take this subtlety into account.
In addition,Coach is paying a decent dividend of around 2.3%,while Kors is paying nothng.Coach's run may not be over after all.
Investor sentiment was 98% bullish for Kors on Monday,and neutral for Coach,according to MarketWatch.
Coach Inc(COH),Michael Kors Ltd(KORS)
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