At toymaker Hasbro,immersion is the central feature of today's marketplace.Immersive motion pictures and television immerse people in brands,says CEO Brian Goldner.Hasbro employs enhanced licensing for its toys and video games.It can go all around the world.
The world is rectangulars;it's all about screens.People want to experience a brand immersively,and the consumer is willing to pay for that experience.
We develop scripts,but don't invest in our films.A film based on the Battleship game is upcoming.
Our business internationally is accelerating,especially in the emerging markets.We're moving toward being a 50-50 developed/emerging markets business from a 60-40 business.We're in China and Brazil,but Russia is our fastest growing market year over year,Mr.Goldner indicated.
Founded as a school supply manufacturer in 1923,Hasbro today is a branded play company providing children and families worldwide with a broad range of immersive entertainment.Its brands include Transformers,Playskool,Monopoly,Nerf,Littlest Pet Shop and G.I. Joe.
Hasbro has also entered into a multi-platform joint venture with Discovery Communications,The Hub.It is basically a cable channel featuring Hasbro brands and old TV series,along with an interactive website from which you may purchase and gift Hasbro products.
Hasbro(HAS),Discovery Communications(DISCA)
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