Xerox has been augmenting its business model recently.There is nothing growing faster than data,CEO Ursula Burns observes.Their approach is to make the data overflow more useful.Xerox is spending a lot on educating its sales force about this,and is funding the business by becoming more efficient.
Smaller devices and high end color had a step-out in Q2.The one place Xerox is gonna focus is outside the U.S.,taking business process outsourcing where it hasn't been introduced.They're also spending sales dollars on educating people that Xerox has solutions to cost-effective color printing.Most business processing is done internally,so there is a big market for outsourcing out there.Companies would like to spend more time on their real business of serving their customers.
At its core,Xerox is a huge technology company.When they get cash,their number one requirement is paying down their debt:the Affiliated Computer Services acquisition.That should be accomplished by mid-2011.Then Xerox will turn to shareholder return and investing.
Xerox is a different company today.They help companies manage their infrastructure effectively.Pay attention to what Xerox is today,helping its clients change their businesses and serve their customers better,CEO Ursula Burns pleads.
Xerox was recently upgraded in a Barron's magazine article for this move into outsourcing.
Xerox(XRX)
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