Kellogg Attacks Pillsbury Nutrition

Kellogg has criticized the nutritional value of Pillsbury's Toaster Strudel breakfast pastry,contrasting it with that of its own Pop-Tarts.The old baker urges the public to make the right choice between baked Pop-Tarts and fried Toaster Strudel.In an ad published in a Sunday newspaper insert,Kellogg cites a number of figures illustrative of its claim that Pillsbury's product is decidedly less healthy than its own.For example,while Pop-Tarts have 5g of total fat,Toaster Strudels have 8g;Pop-Tarts have 1.5g of saturated fat,but Toaster Strudels have 3.5g.Indeed,Pop-Tarts have 0g of trans fat;Toaster Strudels have 1g.
In addition,Kellogg points out,Pop-Tarts contain 0mg cholesterol,while Toaster Strudels have 5mg.And,the Battle Creek,Michigan company adds,Pop-Tarts are a good source of 7 vitamins and minerals,but Toaster Strudels deliver nothing at all.They remind consumers that Pop-Tarts are always baked,never fried.
Pillsbury is a brand of General Mills.Such direct criticism as Kellogg's for Pillsbury is relatively rare in modern advertising.Perhaps the ad is indicative of an especially competitive marketplace,with many consumers turning to cheaper private label brands during the financial crisis.
Kellogg(K),General Mills(GIS)