Polaroid Corporation is reviving its hallmark product,the instant camera,which was withdrawn in 2007 to the disappointment of many.The troubled company had gone into bankruptcy in 2001 and was eventually acquired by private equity firms in Toronto and Boston.The Polaroid 300 Instant Camera will have a strong appeal to Baby Boomers,who grew up with a similar device.It comes in several colors and is a large yet lightweight camera.The camera features an integrated auto flash and four light settings.
The instant camera produces business card-sized prints which pop up from the top of the camera.You then set them on a table for a minute while they self-develop.The image quality is good,but not perfect-just as Boomers remember the instant prints from their childhoods.Polaroid also makes digital cameras.
The Polaroid 300 Instant Camera sells for under 100 dollars U.S.It was featured on the HSN cable channel recently.
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