Ballmer's Search View

Steve Ballmer,CEO of Microsoft,expressed his vision of the search world at the recent SMX event in Santa Clara,California.Google got to search first,Mr.Ballmer admitted.There's a value to incumbency.The truth is,we do have an ambition to grow.I guarantee you,search is gonna be an ever-growing share of Microsoft's profits.
The dynamics of business model competition are fascinating,Mr.Ballmer believes.There are a whole set of innovations still to come around business models.We've got seven or eight big businesses,plus a lot of our customers.I'm generally working on things that are in an intersection.We've got great people actually driving the search team.They have really improved,and there's always a new frontier.
We have a great partnership with Twitter.Whether we need to own the company or not I think is less clear.I'm more of a consumer than an author when it comes to the real time type of service such as Twitter.Facebook wants to be an independent company.A great collaboration would be best both for the searcher and for us,Mr.Ballmer said,wearing a burgundy sweatshirt over his blue button down.
We've got a lot of great stuff in the user experience.We've got to consolidate and drive taking action.We want to make sure we take care of the breadth of our experience in different countries over the next couple of years.The biggest opportunity in search is really helping people get done what they're trying to get done.It shouldn't be that hard to call up data.I'd like data assembled for me.We're all gonna have to go further and further down that path,the Microsoft CEO observed.