Australia's Torah Bright won the women's halfpipe snowboarding event at Cypress Mountain,B.C.Americans Hannah Teter,2006 gold medalist at Torino,and Kelly Clark,who won gold at Salt Lake City in 2002,garnered the silver and bronze,respectively.The competition was broacast live.Many of the athletes ended up on their backsides as they pushed the limits of their rapidly evolving sport,realizing that only a full effort could lift them to the podium.No one was injured.Those who washed out got up with a smile.It's not a sport where you take yourself too seriously.Of all the competitors,the snowboarders seem to be having the best time.They have a free-wheeling attitude that preserves them from the stresses of big time big money-at least somewhat.It also gives them an entree into the world of marketing to the younger set.
Ms.Bright,the gold medalist,was apparently not interviewed by NBC at all.It must be considered whether NBC's coverage has bordered on chauvinism.One sometimes has the impression that,if you're not an American athlete,you are given short shrift,because that is what NBC thinks is the viewers' attitude,and hence the surest path to big ratings.That may or may not be the case,but it isn't good journalism.
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