Kraft Foods Keeping On

Consumers are eating at home more now,which helps Kraft Foods,CEO Irene Rosenfeld points out.We really haven't seen a significant effect on our products.The recession has been a boon to our business.I've been very pleased with the ability of our brands to hold up against the private labels.They are iconic brands,Ms.Rosenfeld noted.Nabisco,for instance,competes with store brand cookies and crackers.