Del Monte's New Campaign

Del Monte Foods(DLM) is launching a new ad campaign for its many pet food brands.Del Monte owns Milk-Bone,Meow Mix,Kibbles 'n Bits and other leading brands.The marketing push is called "Power of Paws."It emphasizes the value of pet ownership to human health.Del Monte pet foods "build and strengthen the bond between people and pets.Help us make a difference and unleash the Power of Paws." The program has its own website,www.PowerofPaws.com.Del Monte has partnered with the Animal Medical Center and the Bergin University of Canine Studies.Its pet food division is based in Pittsburgh,Pennsylvania.