Rite Aid On Right Track

Rite Aid Corporation(RAD) has closed on its acquisition of 1854 Eckerd and Brooks drugstores in 18 states,as well as 6 distribution centers.The pharmacy chain,based in Camp Hill,Pennsylvania,plans to open 1,000 new stores as well.Led by CEO Mary Sammons,whose photograph is sometimes featured in Rite Aid circulars,the firm's marketing is characterized by a rebate program,as well as "buy one get one free" promotions.Rite Aid's logo is a red,white and blue shield that is more striking than the logos of rivals CVS and Walgreens.Rite Aid is the third largest drugstore chain behind Walgreens and CVS.